Launched in 2001, the Measles and Rubella Initiative is a partnership, led by the American Red Cross, United Nations Foundation, U.S. Centers for Disease Control and Prevention, UNICEF and World Health Organization, committed to reducing measles deaths worldwide. The Initiative provides technical and financial support to governments and communities conducting mass vaccination campaigns. By 2010, the Initiative helped saving an estimate of 4.3 million lives. Globally, deaths from measles and rubella decreased 78% between 2000 and 2008 (United Nations Foundation estimates). From 2001 to 2014, the Initiative supported 80 countries to deliver more than 1.1 billion doses of measles vaccine, investing more than US $950 million in measles control activities.
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